5 going on 10 is an online children's apparel store based in Singapore, founded by a mama of an active little boy.

We feature premium international independent labels, mainly from Europe and Korea, focusing on quality, well-made products, with timeless and playful designs. Each pieces are lovingly hand-picked for the little ones from 1 to 8 years old.

Our store name, 5 going on 10, refers to age, of a child who is 5 years old and soon to be 10. It is our way of capturing and a little reminder of how momentary and precious childhood is; of that time when band-aid cures all pains; when puddles were made for jumping; when nights felt too long and playtime too short. 

5 going on 10 is a celebration of childhood, imagination and possibilities. We are a children’s company. And we are glad you are here!